|
The B Phil Honours in Marketing Management will be offered at level 8 of the new NQF and will consist of 140 credits. The B Phil Honours in Marketing Management comprises of five compulsory and one elective module and is structured as follows:
Compulsory Subjects
- Advanced Global Marketing 4
- Advanced Marketing Practicum 4
- Advanced Marketing Research: Theory 4
- Advances Markering Research: Report 4
- Advanced Strategic Marketing: Theory and Practice 4
Elective Subjects
You will need to select one of the following:
- Advanced Brand Management 4
- Advanced Contemporary Marketing Management Issues 4
- Advanced Digital Marketing 4
- Advanced Services Marketing 4
Click here to view the admission requirements.
|