Conversion from the Diploma in Marketing to the BBAM Degree

On successful completion of the Diploma in Marketing, you may register for the BBAM conversion within a five-year period. This conversion curriculum can be completed in one year of full-time study, or two years of part-time study.

Applicants will receive credits for subjects completed in the Diploma in Marketing.

Graduates must have completed all subjects on the current Diploma in Marketing.

Exemptions may only be granted to graduates who qualified within the last five years. No exemptions will be granted for non-IMM GSM certificate, diploma or degree subjects.

The BBAM Degree conversion consists of five compulsory subjects and two electives.

Compulsory Subjects


  • Strategic Management
  • Human Resource Management
  • Financial Accounting
  • Management Accounting
  • Distribution and Logistics Management

Elective Subjects

You will need to select two of the following:

  • Product Management
  • Entrepreneurship
  • Business-to-Business Marketing
  • Services Marketing
  • Retail Marketing
  • e-Commerce
  • Sales Management

Please note: No certificate will be issued to students who have completed an elective on the BBAM conversion.

Click here to view the admission requirements.