Bachelor of Business Administration (Marketing)

The four-year Bachelor of Business Administration (Marketing)(BBAM) is your up-to-date introduction to the world of marketing, consumer behaviour, marketing strategy, e-commerce, logistics and other functional areas of business management.

The Bachelor of Business Administration (Marketing)(BBAM), is a four-year degree registered at NQF level seven. The degree programme is made up of both compulsory and elective subjects and provides a solid and comprehensive understanding of the functional areas of business management, with specialisation in Marketing. The BBAM degree may be studied for directly or after successful completion of the Diploma in Marketing, which will then require the conversion process.

The BBAM degree provides a springboard for entry into various careers, or for starting your own business, and is fully accredited by the South African Qualifications Authority (SAQA).

This degree consists of 21 modules and must be completed within eight years.

Note that once you have completed the BBAM Degree offered by the IMM GSM, credits will not be granted towards another qualification offered by IMM GSM.

Compulsory Subjects

Year 1

  • Principles of Marketing
  • Business Management
  • Business Communication
  • Business Law
  • Micro Economics
  • Macro Economics
  • Statistical Analysis

Year 2

  • Practice of Marketing
  • Marketing Communications
  • Consumer and Buyer Behaviour
  • Human Resource Management
  • Financial Accounting
  • Management Accounting

Year 3

  • International Marketing
  • Financial Management
  • Marketing Research
  • Distribution and Logistics Management

Year 4

  • Marketing Strategy
  • Strategic Management

Elective Subjects

You will need to select two of the following:

  • Product Management
  • Entrepreneurship
  • Business-to-Business Marketing
  • Services Marketing
  • Retail Marketing
  • e-Commerce
  • Sales Management

Click here to view the admission requirements.