Diploma Programme

The Diploma in Marketing from the IMM GSM is one of the most sought after qualifications in business today and because of its relevance to the broad scope of marketing, impressive and unwaveringly high levels of course content and its practical component, it is widely recognised as the professional qualification for marketers.

The Diploma consists of 14 subjects and is structured as follows

Diploma in Marketing

Year 1

• Principles of Marketing
• Micro Economics
• Macro Economics
• Business Communication
• Business Management
• Business Law

Year 2

• Practice of Marketing
• Statistical Analysis
• Marketing Communications
• Consumer and Buyer Behaviour

Year 3

• Marketing Research
• International Marketing
• Marketing Strategy
• Financial Management

Click here to view the admission requirements.