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Marketing has unquestionably become the most fundamental part of any
business' success. In our hugely competitive world, market leaders are
winning because of skilled and qualified marketing leaders!
Everyone should have a marketing foundation, and this may just be your
competitive advantage as a player in a globally competitive environment.
Many
think that marketing is purely "advertising" when, in fact, marketing
is an extremely broader matter. Envisage some of the marketing fields and
realise how broad the subject is:
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Strategy |
Marketing Management |
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Market Research |
Product or Brand Management |
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Statistics |
Sales |
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Sales Management |
Public Relations |
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Sponsorship |
Creative Directorship |
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Direct Marketing |
Sales Promotion |
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e-Commerce |
Distribution |
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Product Development |
Customer Service |
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Database Management |
Media strategy |
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Events & Promotions |
Market Intelligence |
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Advertising (radio, TV, print, Internet or below-the-line) |
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The IMM GSM Graduate School of Marketing
The IMM GSM Graduate School of Marketing (IMM GSM GSM), strongly recognised
as South Africa's foremost provider and assessor of marketing education,
skills development and training programmes, offers a comprehensive range
of certificate, diploma and degree and postgraduate programmes, each
of which has been carefully selected to enable students to choose either
a generalist marketing qualification or to specialise in a particular
area of interest.
An IMM GSM qualification puts the graduate at the forefront
in terms of employment opportunities as its international recognition
and consistently high standards have earned the IMM GSM the respect
of the business community.
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An Academic Perspective
The IMM GSM is a sound and stable Provider of Higher Education,
registered with the Department of Education (00HB13), and
inspected and accredited by the Council on Higher Education
(CHE). The South African Qualifications Authority (SAQA)
registers all our courses. It is a well-known fact that corporate
employers of marketing staff often insist on a qualification
from the IMM GSM GSM.
The focus of the IMM GSM is on improving the marketing skills
through providing and awarding world-class, globally-recognised
degrees and diplomas.
Benefits of registering with
the IMM GSM for your marketing education include:
- a qualification that is sought after throughout southern
Africa.
- a SAQA accredited course.
- the IMM GSM is well known for its quality and high academic
standing.
- access to their Marketing Information Centre, and assistance
with Internet searches.
- an internationally recognised qualification.
The Academic Board of the IMM GSM is represented by the
marketing industry of South Africa and academics from reputable
universities and business schools in South Africa and abroad.
This is the highest academic decision-making authority
of the IMM GSM, overseeing all academic quality assurance
processes to ensure that students are equipped with the necessary
knowledge, skills and expertise needed to meet the demands
of the market place and excel within a dynamic and ever-changing
working environment.
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